The Next Closet is searching for a CRM Specialist who will be responsible for planning and executing promotional, brand and seasonal campaigns as well as maintaining the campaign calendar.
The Next Closet’s mission is to change the textile industry by inspiring people to invest in quality and reuse what they already have. The textile industry is the second most polluting industry in the world, therefore our goal is to make second-hand your number one choice. Because why new when there are already so many beautiful items out there?
As CRM specialist your objective is to drive user engagement on all our platforms (Web, Android, iOS), through all available communication channels (email, push notification, SMS, in app messages)
What you will be doing
Manage all aspects of CRM marketing campaigns, including copywriting, target audience segmentation and campaign strategies
Build communication campaigns focussed on both buyers and sellers via email, push notifications, app and web experiences to drive user engagement
Set up and maintain reporting to track campaign performance and develop new strategies based on those insights.
Optimize campaign and performance based on activity KPIs (set up and run A/B Testing & Performance Optimization)
Support end-to-end campaign planning process: brand, seasonal, promotional, and strategic campaign calendars, briefs, reviews, and ensure successful execution.
Who you are
Bachelor’s or Master’s Degree in Business Administration, Marketing or a related field.
Between 2-5 years experience
CRM Platform experience in Braze, Salesforce or similar tool
Data driven; ability to analyze complex data and draw business insights.
Excellent communication skills and experience with managing diverse stakeholders
A flexible team-player who embraces change and sees new challenges as opportunities
Curious and eager to learn, proactive and a hands-on mentality
Fluent in English; proficiency in Dutch is highly desirable
Passionate about The Next Closet and our mission
What we offer
A meaningful job with a positive impact on the fashion industry.
Flexible work possibilities and an amazing team
Office & membership at the best members club in Amsterdam; Fosbury & Sons.
Become part of the coolest events and collaborations.
The opportunity to be part of a fast growing Amsterdam scale up.
Continuous internal growth opportunities
The salary range for this position is 3.500-4.500 € (gross) per month